Nolen Strals x Soft Labor
Joined Metalabel 01/17/2025Designer Nolen Strals (former partner at Post Typography and singer in the punk band Double Dagger) and Sarah Hromack (founder of strategic consultancy Soft Labor; formerly of the Pratt Institute, the Whitney Museum, & NYU) met as art school students at MICA, back in the 90s—a time ripe with biting design & subversive irony in now-legendary forms.
Nolen Strals x Soft Labor has contributed to...
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AMoM: A benefit in support of artists and arts workers impacted by the LA fires
By Nolen Strals x Soft Labor
$45
AMoM is a t-shirt—a detournement of sorts—and a send-up of MoMA’s iconic logo, found splashed across a wide array of souvenir objects including streetwear spotted around NYC and beyond. 100% of the proceeds generated by the AMoM release will directly benefit artists and art workers impacted by the LA fires.