Release Strategies

Tips for printing and circulating your work

Our living guide to getting your self-published work printed

By Rayna Holmes
Print and circulate

In the spirit of collaboration we’re committed to sharing knowledge, resources, and opportunities that support creative people across all disciplines. 

This resource guide is a (living) list of people, organizations, printers, and distributors that we’ve either worked with or have been recommended to us. 

No discount codes are possible for the following services, but if you have a business to add to the list send us a note at hello@metalabel.com.

What are you printing?

When it comes to self-publishing, there are lots of avenues to explore. This guide is broken into four sections:

  • Digital publishing

  • Print-on-demand

  • Working with a printer

  • Printer Resource Guide (living doc) 

Not sure which direction to go in? See what we learned printing The Dark Forest Anthology of the Internet for some first-hand experience and inspiration.

Option 1: Digital publishing

One option for distributing your printed work — whether it's a book, zine, or magazine — is actually to not print at all. We’ve seen friends and strangers on Metalabel have success releasing a zine or essays as a PDF to gauge interest, or build momentum to something in print. This is also a great avenue for a publication that’s already out of print. 

Digital releases can be free, pay-what-you-wish, or a price you set (we recommend $10 or less). We’ve used digital releasing in both ways, even offering a PDF version someone could take to a printer themselves if they wanted to. This is a great way to give a digital piece of writing more tangibility and weight.

Option 2: Print-on-demand

Another option is to work with a service that prints as orders are received. This option trades flexibility with ease of printing, sometimes with less of a focus on quality.

IngramSpark

A print and publishing on demand service that’s operated by one of the major publishers. Allows you to publish straight into Amazon and other book sellers. We’re planning to use this for softcover editions of our books (while using some of the printing options below for the hardcover, first editions).

Mixam

Has a print on demand service called Print Link (available in the US and UK). Unfortunately this service does not allow for integrations to feed into it. It does have one-off printing, but you have to input each address manually as a new order. Mixam also has no ShipStation integration — there is also no bulk order uploading that would allow you to put in different shipping addresses as part of the same order. 

Printful

Has a Shipstation integration but does not print books.

Amazon KDP

Print on demand (limited to selling through Amazon) that sometimes has misprints. Publishes to Kindle as well. Limited print sizes and not very zine-y, more here.

Lulu Direct

Connects with Shopify. You can import orders into Shopify for print on demand with Lulu.

Blurb

More limited conventional book sizes (8x10, 12x12).

Option 3: Work with a printer

The most traditional route is to work with a printer. This, it’s important to note, often requires a nominal fee, shipping costs, and a designer (or someone with some knowhow) who can set up your book for printing. 

If you’re choosing to go this route, it’s important to consider a few questions: are you printing hardcover or soft? Black and white or color? How many copies? How much lead and production time are you working with? 

These are all questions a printer will look for you to answer to get a first quote from them.

 

Printer resource guide (living doc)

A list of printers around the world to get you started. We have accepted no payment for this placement and do not officially endorse these services. Just places we know others have used.

NORTH AMERICA

NEW YORK

die Keure printing NY Office

Specializes in printing books and catalogues for museum exhibitions, auction houses, and art galleries. High end, longer lead time but highly specialized. Extensive materials library. Book a visit to see their sample library and discuss potential projects with Lai Xu, NY Materials Librarian.

195 Chrystie Street, #909AB, New York, NY 10002 

newyork@diekeure.be, +1 (415) 351-8489

https://www.diekeure.be/printing/en/

Lucky Risograph

Lovely small risograph printing press operating from Dumbo, NY. They work with local and international creators to reinterpret risograph printing through art books, zines, prints, and community projects. Release: Printers for Collaborative Cookbook.

Christopher Lucero, Print & Project Coordinator, Co-Founder, info@luckyrisograph.press

https://luckyrisograph.press/

NY Printing and Graphics

Full service print shop for commercial and creative clients, highly recommended by master printer Luther Davis. Everything from digital, offset and letterpress printing to commercial grade binding services. Includes screen printing and embroidering T shirts, hats, totebags. Attention to detail — old school. 22 years in business, located in Red Hook, Brooklyn NY.

Susan Saunders, +1 (718) 858-6777, info@nyprintinggraphics.com

https://www.nyprintinggraphics.com

Color Center

Inkjet and UV photo-centric print shop that also specializes in risograph prints. Best for: Small runs, Art prints, Quality results, Small run print catalogs.

126 13th Street, Brooklyn, NY 11215, * by appointment only 

info@colorcenter.nyc, +1 (929) 370-1924

https://www.colorcenter.nyc/

Andy in Queens

Our friends at Speciwomen recently shared their best kept secret with us: a friend named Andy who's been printing all their magazines since its inception. Apparently he’s got an exciting list of clientele ranging across small projects to gallery needs. If you reach out, mention Philo Cohen, Director of Speciwomen, sent you.

gpprintservices@gmail.com, +1 (646) 238-1288

Offset Press

Local, friendly, and gets the job done — we love working with Offset and it being close to our office doesn’t hurt. Release: The Anonymous Creative Futures Report.

142 Baxter St, New York, NY 10013

+ 1 (646) 398-8725

CALIFORNIA

die Keure Printing, LA Office

Specializes in printing books and catalogues for museum exhibitions, auction houses, and art galleries. High end, longer lead time but highly specialized. 

2404 Wilshire Blvd. #5E, Los Angeles, CA 90057

Jeff Khonsary (print consultant for NY & LA), jeff.khonsary@diekeure.be, +1 (347) 781-4419

https://www.diekeure.be/printing/en/

Paper Chase Press by Hemlock

Carbon-neutral printing facility with a fast array of services: from mailing to display work to offset printing. 

3014 Worthen Avenue, Building E, Los Angeles, CA 90039

Lauren Pham, Studio & Marketing Coordinator, +1 (323) 874-2300, info@paperchasepress.com

MAINE

Penmor Digital and offset commercial printers that do everything from publications and fine art to posters, cards, and catalogues. Marcin Wichary used Penmor for his book Shift Happens, and he’s an exacting designer and developer so we trust his eye.

8 Lexington Street, Lewiston, Maine 04240

info@penmor.com, +1 (800) 339-1341

MINNESOTA

Bookmobile

Small press printer used by several NYC indie presses we respect. Can do on-demand or off-set printing.

https://www.bookmobile.com/

CANADA

Prolific Group

Mass printers located in Ontario, 5-10 business days turnaround, logistics keyed in for both US and international shipping, dedicated account manager to help with production. Printer for Forever Magazine Relics issue.

Chris Young, Account Manager, chrisy@prolific.ca, +1 (800) 305-6712 Ext. 235

https://www.prolific.ca/

Hemlock Printers

Carbon-neutral printing facility with a fast array of services: from mailing to display work to offset printing. We’re pretty sure Stripe Press used to work with Hemlock.

3139 North San Fernando Road Los Angeles, CA 90065

Cole Maturo, hemlockLA@hemlock.com, +1 (323) 874-2300

EUROPE

BELGIUM

die Keure Printing, Head Office Specializes in printing books and catalogues for museum exhibitions, auction houses, and art galleries. High end, longer lead time but highly specialized. Kleine Pathoekeweg 3, 8000 Bruges, Belgium

printing@diekeure.be, +32 (0)50 47 12 72

https://www.diekeure.be/printing/en/

UNITED KINGDOM

Pureprint Group

Solid printers located in the UK. 7-10 business days turnaround for most projects upon final PDF. Extensive printing capabilities with solid account team. Great experience with production and communication, very efficient. Clients include Gagosian gallery. Printers for PLAY zine.

Crowson House, Uckfield, East Sussex, TN22 1PH

contact@pureprint.com, 01825 768 811

https://www.pureprint.com/outstanding-print/

GERMANY

Druckhaus Sportflieger GmbH

Berlin-based printers and bookbinders. Quality and cost are good, however communication can be challenging. They seem to prioritize larger run projects so give plenty of lead time to meet deadlines. Printers for Dark Forest Anthology of the Internet.

Sebastian Senff, senff@druckhaus-sportflieger.de, +49 30 533274 13

Saskia Weiß, weiss@druckhaus-sportflieger.de, +49 30 533274 70

https://druckhaus-sportflieger.de/en